Ness
The card that keeps you healthy
Most credit cards reward spending. Ness rewards well-being. Members earn points for healthy choices—from wellness purchases to walking, meditating, and sleeping—and redeem points for products, services, and experiences that help them keep going. Each healthy choice makes the next one a little easier.
The consumer experience inspired our brand idea “Find Your Wellness”, built on the insight that well-being is personal and finding what works can feel elusive. The name combines the “-ness” in wellness with Loch Ness mythology, with Ness as the guide.
We brought the idea to life through an identity inspired by magical realism. The custom N is part winding path, part monster, an emblem of wellness as an ongoing process of discovery. The system extends across the card, app, packaging, social content, partnerships, and The Nessie, an editorial platform for doctor-reviewed health and wellness recommendations.
The launch of the card brought sweetgreen on as a card partner and Jonathan Van Ness as Chief Self-Care Officer, establishing Ness as a new kind of financial product in the broader wellness space.
