Healthy Benefits+
A plus in your paycheck
Employee benefits are supposed to make life easier. But using them can mean keeping track of separate balances, knowing which products qualify and matching each purchase to the right benefit.
Healthy Benefits+ changes that. Powered by a proprietary closed-loop network of item-level data and partner perks, it recognizes qualifying products and automatically applies the appropriate funds and discounts at checkout.
Our challenge was to build a brand that could turn this intelligence into the bright spot in an employee’s day. We brought this to life through familiar retail cues: bold tags, flexible category markers and everyday essentials made larger than life. The plus became a verbal engine for everything the experience adds, from rewards and savings to new perks and healthier choices.
That’s a plus.
